July 6, 2002 - Strategic Events is proud to have been awarded a 2002 Bronze Telly for its Conference Opener at IBM's 2001 PartnerWorld Conference in the Event Production Film Category.
PartnerWorld is IBM�s largest and most strategically important annual conference, with an audience
of approximately 7,000 attendees, most of them CEO/CFO/CIO level individuals from IBM�s top Business
The strategic goals of the Opener, built around a chosen Ogilvy & Mather theme, were twofold:
1) to raise awareness among the Business Partners of "nontraditional" methods of increasing marketshare
to previously untargeted industries and consumers, and
2) to serve as the official launch of IBM's
redesigned online resource for Business Partners - www.ibm.com/partnerworld.
The Opener contains original music & film and extensive custom computer animation. In addition, the
Opener was supported by theatrical lighting and Pani slides of Ogilvy & Mather's print advertisements
which were projected on a 25 foot high x 120 foot wide surface.
Please click here to view the Conference Opener.
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